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Change Rules — How to turn resistance into momentum

Learn six actionable rules to transform resistance into momentum, build a movement, and sustain change with clear strategies, storytelling, and key influencers.

Leading Change — How to lead change with clear direction.

Change is inevitable. Use the Change Spectrum to map resistance, inspire action, and lead teams through disruption toward growth.

Cancelling Coordination Debt — How to eliminate coordination debt with alignment.

Tackle coordination debt by clarifying ownership, streamlining decisions, fostering trust, and aligning outcomes for better teamwork.

Coordination Debt — How to uncover and eliminate coordination debt.

Coordination debt slows progress. Identify root causes, break silos, streamline processes, and restore collaboration for growth.

Finding Time — How to find time by prioritizing work.

Time is limited. Prioritize Core and Critical work, cut Busy work, and unlock Secret work to drive change and fuel passion.

The 2024 Round-Up — How to lead, simplify, and execute.

Discover 21 actionable "how-tos" to work smarter, lead effectively, and communicate with impact in 2024. Simplify, execute, and inspire success.

Writing well — How to harness words that matter.

Writing refines ideas and builds clarity. Learn how to craft precise, engaging content that sharpens your thinking and enhances your leadership impact.

Radical Simplicity — How to simplify for transformative impact.

Discover the power of radical simplicity. Learn six practical rules to streamline communication, processes, and innovation for transformative results.

More perfect communication — How to communicate simply and concretely.

Perfect communication is elusive, yet simplicity can cut through the noise. Learn six rules to craft clear, concrete messages that stick.

Shaping Culture — How to align culture with strategy.

Learn six steps to shape your organization's culture to align with strategy, foster teamwork, and drive success—explore actionable tips on culture alignment, analysis, and more.

HR as a Product — How to transform HR into a product.

Discover the future of HR by adopting a product mindset. From culture to data, learn six steps to make HR a valued product that drives business impact.

I delegate — How to master delegation for team success.

"Learn six practical delegation techniques to empower your team, increase speed, and eliminate bottlenecks. From letting go to setting context, transform your leadership."

Story Power — How to wield storytelling power effectively.

Discover how storytelling, a soft power in organizations, influences behavior, drives change, and complements hierarchical power. Learn six key strategies to improve your storytelling.

Storytelling roundup — How to master storytelling.

Unlock the power of storytelling for leadership, strategy, and change. Learn how simplicity, structure, and emotional engagement can drive impactful business communication.

Leadership Stories — How to lead with memorable messaging.

Learn how leaders use aphorisms and axioms to communicate powerful messages and drive meaningful change. Discover the art of leadership storytelling.

Practice, Repeat — How to improve any skill with practice.

Discover how deliberate practice and passion can help you master any skill, from golf to leadership. Learn the six key practices to accelerate your growth.

Ask, Learn, Lead, Repeat — How to Shine.

Level up your internship experience! Learn how to boost productivity, collaborate effectively, and take initiative. Get tips from real interns and transform your internship from good to great.

Master the one-pager — How to design a one-pager in 5 steps

Struggling with one-pager design? Master the art in 5 steps! Learn to structure, iterate, and create a visually-appealing document that informs & impresses.

Turn slides into decision tools— How to create clear data stories

Confused by charts? Unleash the power of data! Learn 9 secrets to transform complex information into clear, actionable insights that drive results.

Change stories — How to lead change: master message discipline

Don't just tell the "why" of change. Engage your team with the "how" too. Learn the 2 stories leaders must tell to inspire action & achieve lasting change.

In the beginning — How to start strong: hook 'em with the first line.

Learn how to grab attention & tell impactful stories. Explore 6 narrative techniques to engage your audience & drive results.

Get s*** done — How to prioritize outcomes over tasks

Strategy is useless without execution. Learn 6 habits to become a leader who gets things done, builds strong teams, and drives results.

Go Faster — How to apply F1 racing principles to boost your team's speed

Unleash your team's potential. Inspired by F1, learn 6 winning strategies: Do less, set high standards, use simple rules & more. Discover effective ways to give feedback, make decisions & power up with rituals.

Unpacking Trust — How to build trust with 6 powerful principles

Feeling lost on trust? This article breaks it down with 6 key principles for leaders & teams. Discover trust in action, goals, feedback & the "6 C's of Trust" (Consistency, Clarity...). Learn how trust changes & why Mike Tyson almost got it right.

Product Leadership — How to build successful products with a product mindset

Learn the 6 secrets of product leaders. Discover the difference between a product & bureaucratic mindset. Borrow ideas, understand constraints, design for users & more.

Product Storytelling — How to craft powerful product stories with these 6 rules

Learn 6 secrets to crafting winning product stories! Discover how to tap into people's desires, use relatable language, tailor messages & adapt over time. Includes a story of Slack's rise & a quote by Gracie Allen on focus.

Running OKR’s — How to create a growth mindset in your team

Learn 6 routines to run your OKRs effectively! Discover how to free up space from busywork, build a work rhythm, manage data effectively, and celebrate outcomes. Read on for how to create a growth mindset in your team.

Testing OKR’s — How to know if your OKR’s are working with 6 simple tests

Want high-impact OKRs? Ditch the checkbox mentality & test them! Learn 6 tests like the "Goldilocks" & "Hallway" tests to ensure your OKRs are clear, ambitious, & drive strategy.

Beginning OKR’s — How to set and use OKR’s for your team

Confused by OKRs? This guide breaks down Objectives & Key Results, explaining how they differ from KPIs & MBOs. Learn how to set effective OKRs, translate them across teams, and use them to boost alignment, engagement, and execution.

AI Secrets — How to write better prompts.

Explore the intricacies of AI prompt engineering with Gavin McMahon's insightful article. Gain a deep understanding of the inputs and outputs that drive artificial intelligence systems. Unlock the secrets behind crafting effective prompts and optimizing AI performance. Read now for valuable insights into the world of AI and prompt engineering. #AIPromptEngineering #ArtificialIntelligence #TechInsights

Nuances of AI — How to Simplify the Complex Concepts of AI

Find out what parsnips have to do with AI. Uncover the nuances of artificial intelligence through a unique lens, simplifying complex concepts. Read now for a fresh and insightful perspective on AI that bridges the gap between technical details and everyday understanding. #AIExplained #ArtificialIntelligence #TechSimplified

AI 101 — How to Begin Using AI

Dive into the basics of AI with Gavin McMahon's comprehensive guide. In 'AI 101,' gain essential insights into artificial intelligence, unraveling its principles and practical applications. Explore a user-friendly narrative that simplifies complex AI concepts. Read now for a beginner-friendly journey into the world of AI. #ArtificialIntelligence #AI101 #TechnologyExplained

Impactful Tales — How to Master Storytelling in 3 Words

Discover the power of three little words in storytelling with Gavin McMahon's insightful article. Unlock the secrets to crafting a compelling narrative and communicating with impact. Dive into a concise guide that reveals the art of storytelling and the influence of carefully chosen words. Read now for practical tips on telling a better story in just three words. #Storytelling #CommunicationSkills #ImpactfulStorytelling

Trust & Connection — How to Foster Trust to Build Connection

Delve into the essence of trust in relationships with Gavin McMahon's insightful article. Uncover the dynamics of trust-building and the pivotal role it plays in personal and professional connections. Gain practical wisdom on fostering trust for lasting and meaningful relationships. Read now for valuable insights that can transform your approach to trust. #Trust #Relationships #PersonalDevelopment #ProfessionalSuccess

Unraveling Trust — How to Cultivate Trust in Every Relationship

Explore the intricacies of trust in Gavin McMahon's compelling article, 'Trust: A Many-Splendored Thing.' Gain valuable insights into building trust, fostering relationships, and navigating its diverse dimensions. Dive into a thought-provoking narrative that unravels the complexities of trust in various aspects of life. Read now for profound wisdom on cultivating trust for personal and professional success. #Trust #Relationships #ProfessionalSuccess

Brandon’s Belief — How to Define Your Belief System and Develop Strategic Thinking

Gain valuable perspectives on leadership, belief systems, and strategic thinking from Brandon Chin. Dive into a thought-provoking narrative that unveils powerful lessons for personal and professional growth. Read now for compelling wisdom on leadership philosophy. #Leadership #BeliefSystems #StrategicThinking #ProfessionalGrowth

The half-yearly round-up.

Dive into Gavin McMahon's half-year roundup of 13 articles on storytelling and leadership. From crafting engaging beginnings to decoding data stories, master communication with practical insights. Explore topics like message discipline, concrete language, strategic narratives, and more. Elevate your skills with word hacking and discover why your agenda might be hindering meetings. Join Gavin in celebrating the 4th of July with bite-sized stories centered around the humble hamburger. Read now for concise and actionable insights! #Storytelling #Leadership #CommunicationSkills #Innovation

Bite-Sized Brilliance — How to Use Stories to Fuel Innovation

Explore the power of bite-sized stories in driving innovation with Gavin McMahon's insightful article. Learn how concise narratives can fuel creativity and inspire innovation. Discover practical strategies to harness the impact of short stories in your business. Read now for a fresh perspective on storytelling and innovation. #Innovation #Storytelling #BusinessStrategy

Agenda Agility — How to Move from Topic-Heavy to Outcome-Driven

Optimize your meetings for success! Learn how to shift from topic-laced to outcome-driven agendas with Gavin McMahon's insights. Discover the purpose-driven approach for coordination, prioritization, business operations, culture, learning, and creative meetings. Maximize engagement, alignment, and productivity with actionable tips to improve your meeting effectiveness. Say goodbye to lengthy and unproductive sessions and hello to purposeful and impactful meetings. #MeetingManagement #AgendaOptimization #ProductivityTips

Word Hacking — How to Spice Up Your Speech

Unlock the power of word hacking with Gavin McMahon's guide to choosing zesty over sterile words. Discover the art of crafting attention-grabbing neologisms and compound nouns for effective communication. Dive into the world of portmanteaus, -ify, -athon, and -Ops to elevate your storytelling and leadership game. Learn to navigate the life cycle of coined words and avoid clichés for lasting impact. For more insights on leadership, storytelling, and the future of work, join Gavin's bi-weekly newsletter, Forward Thinking. #wordhacking #leadership #storytelling #futureofwork

You first — How to have a 20/80 Conversation

Explore the transformative power of 20/80 Conversations in leadership. Learn to shift the focus from 'me, myself, and I' to engaging discussions that boost team collaboration. Discover practical tips to enhance your leadership style, improve communication, and validate your team's contributions. Elevate your leadership game with insights from this insightful article.

Seven stories — How to lead your business through change.

Are you telling a story of the future? These are stories that you should be telling. Are you?

A new hope — for your communication.

The Call to Adventure The hero receives a call to action Refusal of the Call The hero initially refuses the call Supernatural Aid The hero receives assistance or guidance

Simply Talking — How to regain connection.

In celebration of National Conversation Week and in support of Executive Coaching Month, we proudly present another compilation of invaluable "how-to's" to help you feel lighter, smarter, energized.

Battling Bureaucracy — How to stay nimble, by doing less.

Are you ready to let go of largeness?

Concrete Language — How to cement simplicity with concrete language.

Concrete language is clearer. It’s more understandable. It connects. But we don’t use it as much as we could—or should. Learn how to get more concrete.

Strategic Narrative — How to articulate the need for change.

How do you get your strategy working? Build a strategic narrative. Clarify your strategy, go from narrative to story, and bring the narrative to life.

Switch Hitter — How to hit leadership curveballs.

Practicing the full range of your leadership thinking helps solve even the most unexpected challenges.

Motive Triangle — How to achieve action with hope, fear, and reason

The best of plans become the worst of presentations when featuring only reasons. They need hope and fear as well. Ignore feelings at your peril.

Message Discipline — How to get your point across.

Confusion creeps into allcommunications. Message Discipline helps you find clarity, keep it simple, and consistently land your point.

Leadership Conversation — How to make bold change, one conversation at a time.

Bold change becomes real change when tackled one conversation at a time. Rose Fass describes how in her book “The Leadership Conversation”.

Remote Learning — a how to guide for business Infographic.

Eugene Yoon is a graphic designer and illustrator at fassforward. She is a crafter of Visual Logic. Eugene is multifaceted and works on various types of projects, including but not limited to product design, UX and web design, data visualization, print design, advertising, and presentation design.

Extinguish Burnout — How to identify and address work-related burnout.

Exhausted? Cynical? Less effective? These are the hallmarks of burnout. Your health is your wealth. Try these four ideas for how to win it back.

Finding Purpose — How to uncover your Ikigai.

Many of us spend a big portion of life focusing on the wrong things. Life-crafting gets you back on track. Here’s how to find your life’s purpose.

Data Story — How to build standout stories with data.

What's the greatest data story ever told?

Storytelling Superpower — How to connect strategies and create value.

We are in the game of creating value, which comes from people, which means storytelling.

Descriptive Words — How to bring ideas to life.

Experiment with flavor. Find the descriptive blend that works for you.

Audience Hook — How to grab attention.

There’s a secret structure to any good communication. A structure that contains three elements. A Hook. The Meat. And a Payoff.

Good Communication — How to use story to solve the attention problem.

Communication: you can’t have too much.Leaders have taken this to heart. Their mantra is to communicate, communicate, communicate. And yes, some communication is better than no communication. But too much becomes a sea of noise. Awash in competing communication, it’s critical to cut through the clutter. 

Feedback Loop — How to give effective feedback.

A magic trick. The right blend of charm and skill to make a reliable living on the range, coaching adults. What’s the trick?

Leadership Conversations — How to avoid digital chocolate conversations.

When you hear the word "chocolate," what comes to mind? Chocolate conversations occur when colleagues talk past each other, but think they are on the same page.

Chocolate Conversation — How to avoid misdirected messages making business meltdowns.

Vague messaging melts leadership. Spot the chocolate conversations that make sticky messes out of mission.

2022 Thinking: Our Yearly Round-Up of Our Favorite How-to's.

To round-off the year, we’ve asked our team of leadership coaches to review which articles they’ve found themselves recommending the most during 2022. 

Size Matters — How to make your words tip the scale.

Without perspective, it’s a 2D world. These rhetorical techniques of scale stop your facts from falling flat.

I’m New — How to build your network quickly.

How to quickly build and leverage a network that works for you, when you’re new to the business.

Three Conversations — How to avoid career limiting mistakes.

At any one time, there are three conversations around you. Understanding what they are can improve your executive presence.

Holiday Speech — How to surprise and delight your audience.

Simple techniques and a sharp edit produce holiday speeches to enjoy.

Worth Repeating — How to hammer home your point.

These simple repetition techniques make your message strike home, no matter how distracted the audience.

Critical Results — How to prioritize the critical work that stirs progress.

Get your priorities straight and take the stress out of managing change by weeding out busy work, and separating core work from critical work.

Expansive Pooh — How (and why) to emulate a bear of very little brain. Part 3.

Executing Strategy — How to get your strategy understood and actioned.

Deconstruct the mystery around your strategy and build a narrative to translate your strategy for regular people. To begin, ask yourself these four questions.

Frame. Action — How to cut through the noise and be heard.

There are only two conversations that matter. The one that frames the way people think and the one that moves them to action. Everything else is noise.

Meetings! Meetings! — How to escape the tyranny of useless meetings.

Make the most of your time and calendar without sacrificing relationships or your sanity. Read our 10 tips to help you think through if you need that next meeting.

Back Office — How to think about ‘return-to-work.’

Habits are hard to break, and for many, the concept of an office full of people is an addiction. Read more as we debunk the negative myths about return-to-office.

Negative Space — How to think critically in an uncertain world.

When faced with a problem, most people add. Strategic thinkers subtract. Read on to learn how to become a more strategic, critical thinker.

“I Quit.” — How to slow down regrettable attrition.

There’s been a fundamental shift in workers’ mentality. How can you reduce ‘regrettable attrition’ in your workforce? Dig into the switching costs of moving jobs.

Move on — How to develop a rhythm for agile work.

Agile work is about doing something, declaring victory and moving on.

Complex Y — How to use simplicity as a superpower.

How do you beat complexity? Make things simpler.

Work is... — How to turn hybrid work to just work.

Turning hybrid work into just work takes investment in six areas: leadership, technology, learning, onboarding, space, and culture. Learn how.

Well Met — How to make meetings work.

Zoom fatigue is real, but it’s not the same as meeting fatigue. Learn more practical tips on how to have better meetings.

Reworking Work — How to unlock the potential in hybrid work.

We see the following nine issues to solve for hybrid work. Connecting with People, Mental Health and Wellbeing, Increasing Workload, Onboarding and Learning, Work/ Life Balance, Team Cohesion, Coordination, and Collaboration, Getting to Results, and finally, Access, Connectivity, and Tech.

Leadership Lessons — How Zelenskyy is demonstrating expansive leadership, Part 2

Many leaders declare, but Volodymr Zelenskyy has been focused on action — demonstrating expansive leadership throughout the invasion of his country. To be successful leaders, we need to understand how we think, and importantly, how others think.

Toxic Spill — How to rethink, not rebrand, the Great Resignation.

It's not about re-christening the great resignation, but de-toxifying corporate culture, rethinking the work of distributed teams and equipping leaders to lead.

Message Sent — How to work on your signaling.

Everything communicates, how we speak, what we look like, and where we are. Those signals make up a story for others. They’re a raft of micro-expressions, verbal tics, and non-verbal cues that inform others about you.

Leadership Lessons — How Zelenskyy is demonstrating expansive leadership, Part 1

Effective and successful leaders don’t just declare. They demonstrate. Zelenskyy is a perfect example of this.

All Change — How to rethink how we lead through change.

Hybrid work gives us an opportunity to lead through change differently. We can do that by working towards outcomes. Working to outcomes increases alignment and autonomy on the team.

Persuading Pooh — How (and why) to emulate a bear of very little brain. Part 2.

Learn about four practical rhetoric-approved ways to be more persuasive in your business communications.

Understanding Pooh — How (and why) to emulate a bear of very little brain. Part 1.

When something is presented cleanly and simply, it’s easier to process. Learn how to simplify your communication when speaking to an audience.

Social Deficit — How to rebuild social capital on your team.

What Is Social Capital? Our ability to work as teams, or even function as a team, relies on the strength of relationships between people. Knowing where to find information and knowing the “players”, especially between functions, reduces the time and investment in maintaining social networks.

New World — How to manage work without the workplace.

“One believes things because one has been conditioned to believe them.” — Aldous Huxley, Brave New World "I'm going to work." In 2019, those four words drew images of jumping in a car, fighting traffic, and pulling into the company parking lot — a daily ritual for millions of professionals. No longer. Work is not a place. It never has been. It's what it always was — something we do. If your mind's eye sees work as an office, it's time for an update. Hybrid work will mean different things to diff

Talent Suck — How to buck the talent black hole.

“In space no one can hear you scream; and in a black hole, no one can see you disappear.” — Professor Stephen Hawking "What's the future of work?"... "How will a return to office work?"... "How do we make hybrid work, work?" I don't know the answer to any of those questions. No one does. If you poll academics and business professors, management gurus, CEOs and consultants, they’ll all tell you different things. This means no one knows. We've never done this before; we've never lived this before.

Touch Task — How do I lead people?

"Leadership is about unlocking people’s potential to become better." - Bill Bradley Every leader working today grew up in an office. How we think, the habits we picked up, the tips and advice from mentors along the way — all developed with the backdrop of four walls, cubicles, the odd motivational poster, a water cooler in the corner, and the hum of a printer in the background. Today’s office is different. For some, it’s not there. For others, it’s a spot we go to once a week, or once a month. T

Verbal Blunders — How to get rid of the ‘umm’ word.

“The right word may be effective, but no word was ever as effective as a rightly timed pause.” — Mark Twain Let’s obsess about ‘Umms’ for a moment. We all have them, these verbal tics scattered through our speech. It could be an ‘ah,’ or an ‘um’; a ‘like’ or a ‘you know.’ These fillers are quite normal, and yet they’ve been bothering me of late. Nick Mohammed is an actor and comic whose brilliant portrayal of ‘Nate’ in Ted Lasso earned him an Emmy nomination. He’s known for a quick wit and astou

Great Reset — How to turn a crisis into an opportunity.

“In the midst of every crisis lies great opportunity.” — Albert Einstein COVID-19 has driven the largest workforce evolution since the Industrial Revolution. In 2021, nearly ⅓ of Americans left their jobs and the trend continues.¹ Many factors have fueled the Great Resignation, but ineffective leadership is near the top of the list. However, leaders can choose to view the Great Resignation in the same way many individuals do — as an opportunity. A time for a reset. A Great Reset. In order to suc

Judgment Day II — How to manage performance.

“Performance appraisal. ...the most dreaded and hated process for managers and employees.” — Wendy Pat Fong In my recent article “Judgment Day”, we met Tricia, a client who I had been coaching. Tricia agreed that performance was being driven by the superstars on her team. She also acknowledged that she had a couple of underperformers that needed to be put on a performance improvement plan. But she still had a lingering, and important, question: “How do I get my average performers performing?” Wh

Judgment Day — How to manage performance.

“Performance appraisal. ...the most dreaded and hated process for managers and employees.” — Wendy Pat Fong On a recent coaching call, something was up. Tricia didn’t have her usual bounce. I didn’t get the upbeat, “Hi... how’s it going?” Tricia is one of those people, who, no matter how badly her day is going, is always enthusiastic and positive — happy to speak with you. It’s a strong leadership trait. But not today — the bounce was gone. I asked what the problem was. “I hate performance rev

Blade Runner — How an old movie can inspire new business goals.

“Commerce is our goal, here. More human than human is our motto.” — Dr. Eldon Tyrell 2022. We’re living in the future. In the blink of an eye, we’re more than two decades into the 21st Century. Blade Runner is in the past. Fans will know that Philip K. Dick wondered about androids dreaming of electric sheep in 1968, a year before humans set foot on the moon. Ridley Scott’s masterpiece of #storytelling and world-building had its cinematic release in 1982, four years before Chernobyl and the Chall

Stocking Inspiration — How to write Holiday Speeches that make everyone’s nice list.

“What I don’t like about work Christmas parties is looking for a job the next day.” — Phyllis Diller Thinking of a speech or a toast for the annual office party is enough to make you hope a trio of Christmas ghosts might spirit you away. Whether in-person, or via virtual, speeches, like gifts, need planning. You’re looking back to the year just gone, and forward to the year ahead. There are victories to mark, and hard times to acknowledge. There are people to be thanked. And the whole holiday pa

IQ tests can’t measure it, but ‘cognitive flexibility’ is key to learning and creativity

“The measure of intelligence is the ability to change.” — Albert Einstein Here’s an interesting article on the vital elements that IQ tests miss. These are the traits of cognitive flexibility — part of the brain's executive function. They're vital for creativity, decision-making, problem solving, learning, resilience and more. We’ve written about it before. Agile thinking means the difference between success and failure. It's the ability to change what we're thinking about, how we're thinking ab

Verbal Seasoning — How to remove the ‘boring’ from your presentation.

"He who controls the spice controls the universe." — Baron Harkonnen¹ "Umm, ahh, so here are the figures for last quarter..." We’ve all sat through presentations that are, shall we say, less than. A little boring. Chock-full of information perhaps, and full of nutritional fiber, but grinding to get through, and difficult to digest. In some cases, that may be the content. Let’s face it; financials are not everyone’s cup of tea. A group of salespeople may not have the patience — or interest — to s

Presenter Types — How can “Coaches” stick to their structure?

How slides can create a logical framework that keeps Coaches close to their structure.

Presenter Types — How can “Storytellers” put themselves and their audience on the same map?

Clear, uncluttered slides provide structural stepping stones for Storytellers and their audiences.

Presenter Types — How can “Producers” cut clear of the clutter?

How can Producers benefit when they carve through the clutter and clarify their message in their presentation slides.

Presenter Types — How can “Inventors” overcome words being a worry?

An Inventor is a visual and engaging speaker who likes to connect ideas and build logical sequences on presentation slides.

Presenter Types — How can “Counselors” put their audience in the picture?

A Counselor is a logical and eloquent speaker who likes to talk about ideas on their presentation slides.

Presenter Types — How can “Teachers” connect with their audience?

A Teacher is a highly organized speaker who can easily get complex ideas across on their presentation slides.

Authentic Storytelling — How to present at your very best.

“Find out who you are and do it on purpose.” — Dolly Parton Truthiness. On October 16th, 2005, that word didn’t exist. Stephen Colbert launched “Truthiness” into the public lexicon the following day. It was such a hit, Merriam-Webster selected it as their word of the year over Google. On The Colbert Report, his bit, called “The Word” — a monologue by his conservative commentator character, was a highlight. As Colbert thundered and opined, straight-faced about elitism, facts, and the Iraq War, th

Kirk’s Razor — How to drive innovation with product stories.

Storytelling is an integral capability for leaders. The key is the connection between stories and innovation. Innovation has a story and it inspires invention.

Revolutionary Words — How rhymes can make your messages stick.

“People want the truth. Even if they can't handle it, they want it.” — 50 Cent The 4th of July; barbeque, fireworks, and independence. We all know, roughly, what happened: The British taxed the American colonists, they didn’t like it, threw some tea in the water, so the British sent an invading army. Paul Revere rode through the night and raised the Alarm. Washington, Valley Forge, Hamilton, independence, fireworks. But can we trust the story? According to Longfellow, Revere raised the alarm and

Product Storytelling — How stories help your product grow.

“A story is a trick for sneaking a message into the fortified citadel of the human mind.” — Jonathan Gottschall Product stories are born in garages, showers, and people’s heads. The product story takes root before writing the first line of code or building the first prototype. That product story is, by necessity, a work of science fiction. It’s a story of a future world, one better than today. The buyer is the protagonist or hero of the story. The product is a magic bean, a device that propels t

Trust Fund — How to get any audience to trust your story.

“All the world is made of faith, and trust, and pixie dust.” — J.M. Barrie “You believe me, don’t you?” Homework: done. Boxes: checked. Facts: double-checked. All lined up in a relentlessly logical argument. Yet you still can't shake the feeling that the audience isn't buying your message. They don't trust what you're saying. If you want to lead or persuade, trust is essential. ¹ Trust is the currency of life. But nearly two-thirds of Americans believe trust is shrinking.² You can’t leave “trust

Leadership Storytelling — A conversation with Ronan Dunne.

“When people have common context, our shared opportunities are markedly better.” — Ronan Dunne Great leaders are great storytellers. Ronan Dunne is a great storyteller. A proud Irishman, Ronan leads Verizon’s global consumer business based in the US. Always generous in sharing his wisdom, Ronan had a conversation with us about his experience, focusing on the connection between leadership and storytelling. Excerpts from that conversation follow. An ‘origin’ story. GAVIN: Ronan, thank you for shar

Public Square — How to bring back civil discourse.

“We’re all islands shouting to each other across seas of misunderstanding.” — Rudyard Kipling The Public Square was the physical center for discussion and debate. Imagine the agora of Greece, the piazza of Italy, the meydan of Iran, the square of England, and the village green of early America. Across the globe and across time, the public square was a vital gathering place for people to trade goods and ideas. People gathered to take up their differences and hash them out, using the greatest

Cultivating Curiosity — How to shape a learning culture.

“Anyone who stops learning is old, whether this happens at twenty or eighty.” — Harvey Ullman Humans are social.¹ That has many worried about the long-term effect of remote and hybrid work. It’s a whole new world, and we're not quite used to it. Which leads to a bigger question: In a hybrid world, how do we ensure collaboration, innovation, and learning? The key may be in how we shape the culture around us. The switch to hybrid work has people concerned. Michael Fraccaro, Chief People Officer a

Remote Control — How to engage introverts in a hybrid world.

“Neither E=mc2 nor Paradise Lost was dashed off by a party animal.” — Winifried Gallagher ¹ In the current reality of a global pandemic, fassforward ran a wide-ranging study on remote learning. The goal: to understand how remote work would fundamentally change learning. As part of the study, we conducted qualitative interviews with over ninety business leaders, HR professionals, learning practitioners, and academics. One theme kept repeating — Work is learning and learning is work. As we emerge

Coaching Learning — How coaching drives the Learning Flywheel.℠

During the height of COVID, fassforward conducted a six-month study into the future of learning. In nearly one hundred conversations, a theme kept repeating — that the scope of learning professionals must move from building learning programs to building a learning culture. Coaching and building a habit of practice and improvement into the organization is an integral part of this learning culture. It’s also the most challenging part of creating a successful Learning Flywheel.℠

Learning Questions — How questions are the answer.

“What’s the capital of Brazil?” — Veronica Yan¹ How much are we actually understood? How much of the information we share is actually absorbed? How much is acted upon? How do we learn? The “question” of “questions” came up as part of fassforward’s recent six-month study in remote learning. Interestingly, asking a question, even if the learner doesn’t know the answer, is probably a more effective way of learning — because questions focus attention. ² The use of questions in the context of leaders

Remote Learning — A conversation with Janice Robinson-Burns.

How is learning changing? What can organizations do as they shift to remote learning? And how do you build a learning culture? Take a look at a conversation Gavin had with Janice Robinson Burns, Chief Career Experience Officer at Degreed and former Chief Learning Officer at Mastercard.

Wheel Spin — How Chief Learning Officers are reinventing corporate learning.

“The capacity to learn and adapt is going to be the only competitive advantage that matters.” — Rich Vincent¹ The results are coming in from the great remote work experiment of 2020. 73% of employees want to continue having flexible remote work options after the world returns to some semblance of normalcy. Remote job postings have increased fivefold during the pandemic, and a significant portion of the global workforce is considering leaving their employer now that they can work remotely.² Remo

Virtual Facilitation — How to connect with your remote audience.

When the world shut down a year ago, everyone had to grapple with the fall-out of suddenly being forced to work remotely. At the same time, our learning designers and facilitators have had to face the very same challenge - delivering quality, remotely. This is their experience.

Learning Change — How to build remote learning from firm foundations.

“Plus ça change, plus c’est la même chose.” — Alphonse Karr How can we ensure remote learning initiatives represent evolution, not revolution? fassforward ran a study on remote learning. One of its principal findings (warning: spoiler alert) is that remote learning is here to stay. Contrary to being thought of as classroom’s poor relation, “remote” delivers specific benefits that challenge previous assumptions about learning. The question; how to net those benefits without losing the elements th

Nudging Mastery — A conversation with Jordan Birnbaum.

“The answer to virtually every question is, it depends.” — Jordan Birnbaum How do we learn? What can organizations do to grow their talent? And how will the pandemic change this? fassforward ran a study on remote learning to understand the story behind these questions. As part of the study, we conducted qualitative interviews with over ninety business leaders, HR professionals, learning practitioners, and academics to find out how remote learning would change. One of the most memorable was with

Learning Futures — How seven trends will shape learning and development.

In the latter half of 2020, fassforward conducted qualitative interviews with nearly 100 business leaders, HR professionals, learning practitioners, and academics to find out how remote learning would change. Here are seven trends that surfaced in those conversations.

Controlling ideas — A conversation with Gavin McMahon

Gavin McMahon (co-founder) has been instrumental in growing the company into a multimillion-dollar consultancy whose clients include Verizon, Mastercard, Estēe Lauder, and others. Gavin specializes in market changes and the interrelationship with marketing and business strategy and the impact it has on overall business objectives. Recently, Gavin sat down with Dave Byrne, Global Head of Brand Safety & Industry Relations at TikTok, and Founder of Controlling Ideas to discuss storytelling. Enjoy!

Business Storytelling: Conversation with Gavin McMahon

Gavin McMahon is a founder and Chief Content Officer for fassforward consulting group. He leads the design and product development of fassforward’s services. This crosses diverse topics, including Leadership, culture, decision-making, information design, storytelling, and learning design. In this interview, Gavin talks about business storytelling and weaving this skill within PowerPoint. Geetesh: You hear consultants, presenters, and communicators talk about how storytelling helps share a messag

Elegant Plots — How to clean up your charts.

How can you clean up your charts to give you the best chance of success in your presentations? Using the Gestalt laws of cognitive biases will improve the quality of your charts.

Chart Chooser — How to choose the format for your data.

“It is in everyone’s best interest to learn how to display data in the best, most accurate way possible.” — Stephanie Evergreen We are awash in a sea of data. We create it, collect it, analyze it, all to make sense of it. The human brain isn’t built to comprehend rows and columns of numbers. It’s made to see patterns and draw inferences. To be useful, we need our data to be visual. We process images in the blink of an eye,¹ tens of thousands of times faster than text.² Stories are persuasive.³ P

Seeing Charts — How to look underneath your data.

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” — Jim Barksdale It felt like we reached peak big data sometime in 2019. The 800-pound gorilla of data, Google, confirms this. But the trend is still going. Big data is helping driverless cars drive. It’s discovering your shopping habits and streamlining media streaming.¹ Former Gartner analyst Peter Sondergaard called information “the oil of the 21st century” and said that “analytics is the combustion engine.

Visual Hierarchy — How to show your story.

With its foundation of information architecture and Gestalt Theory, visual hierarchy is all around us: Learn about six practical tips to improve your presentation slides.

Use Headlines — How to get the point of your presentation across.

“Headline writing is an art form.” — Jennifer Lee If I could change one thing about PowerPoint, I would remove the “click to add title” feature and make it “click to add headline.” Maybe, just maybe, it might make people stop and think. Instead of plugging in what passes for a title on your next PowerPoint deck — 4th Quarter Highlights, Consolidated Finance Review, Business Strategy — there might be an actual, exciting, point-making, “I get it, now I’m interested”, “aha”, honest-to-goodness head

Zoom Gloom — How to avoid remote working burnout.

“On your deathbed, you never wish you worked harder.” — My Dad Enough already! Remember when this was all going to be over in a few months? Many of us sheltered-in-place, homeschooled children and adapted to remote working with the belief that we’d be back to our normal routines by the summer. Instead, almost 9 months later, we are likely entering the most challenging months of this pandemic. Remote working burnout is yet another negative consequence of COVID. At a time when our stress levels ar

Powerful Point — How to build a story with slides.

“When we understand that slide, we’ll have won the war.” — Gen. Stanley A. McChrystal¹ The clue is in the name. PowerPoint.™ To make a powerful point.² Yet so often, we’re left clueless and befuddled about the point of the slide. So we blame poor old PowerPoint.³ Imagine driving down a busy highway. It’s raining. Suddenly, a car roars past you, swerves between two lanes, brakes, and swerves again — all to beat traffic. A few miles further on, you see that same car in a pile-up, surrounded by bro

Showing Evidence — How to boost your credibility.

“My work is about how to think clearly and deeply, using evidence, and all that has to pass through some presentation state.” — Edward Tufte A tractor salesman visits a farmer and asks, "Can I show you my new tractor?" “Sure, go on then,” replies the farmer. The salesman jumps in the driver’s seat and starts the engine. He then plows three fields, pulls stubborn tree stumps, and bales a ton of hay, all in record time. “Well, what do you think?” asks the salesman, jumping off the tractor. The fa

Hero Formula — How to put your audience at the center of your story.

Stories rely on three central elements. The hero formula, created by Peter Watts at fassforward, works for your marketing, presentations, and messaging to help you communicate more effectively. Take a look at our blog post on HOW to put your audience at the center of your story.

Audience Mapping — How to speak to your audience’s listening.

When it comes to speaking to your audience's listening, "It's all about me!" Well, not in the way you may think. It's more, 'You' have to speak to 'Me'. But, HOW? Check out Gavin McMahon from fassforward’s post on HOW to speak to your audience’s listening.

Counting Penguins — How to foster relationships on a remote team.

Finding the right balance between onsite and remote working. To win the full potential of remote work, we need to solve the problem of isolation. Volunteering could be the answer.

Story Checklist — How to tell if your story is working.

Storytelling is the most powerful tool you have. If you want your story to be a story, it will have six elements - all which help you to communicate more effectively. Fassforward’s Gavin McMahon shows you HOW to tell if your story is working in this blog post. Take a look!

Thinking Patterns — How you think, act, and lead.

Your Thinking Pattern informs how you think, act, and lead. And there are four elements to that pattern. A good leader uses all four equally.

Visual Literacy — How the future of work requires a new, soft, skillset.

“I prefer drawing to talking. Drawing is faster, and leaves less room for lies." — Le Corbusier The way we've learned to communicate is wrong. Denizens of business, deep in the world of operations reviews, presentations and pitches, are communicating past each other, drowning in a sea of PowerPoint. It seems the general rule of corporate culture is to put that on a deck, or put some slides together. Many of you reading this will have lived through that ritual. We cannot speak to each other witho

Pixar Rules — How to tell phenomenal stories, according to Pixar.

“Learn the rules like a pro so you can break them like an artist.” — Pablo Picasso Every organization and business has a set of unofficial rules. They are largely unwritten¹. Those rules are part of the lore. Every newbie learns them. They are a guide to how to do things in that place. You have those rules where you work. They are woven through the fabric of your culture. They are foundational to the core capabilities of your business. Take Pixar for example. Disney bought Pixar for $7.4 Billion

How remote working can increase stress and reduce well-being

Although remote working is all the rage these days, it can also hurt your mental health and well-being. HOW? Check out our new blog post and find out!

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before COVID-19 hit. So now, how will customer experience help retailers overcome the financial hit from coronavirus?

Virtual Presence — How to show up, when we’re on camera.

During this pandemic, we’ve all had to get used to new ways of working. Rather than flounder with the trial and error of figuring it out, here are six practical how-tos. How to show up, and do our day job. How to present, persuade and lead when we're on camera.

Stressed out by shutdown chaos? 4 evidence-based tools to help you cope

In stressful times, we can update how our brain copes with daily chaos and stress overload, and boost our natural capacity for resilience using neuroscience.

Five workplace trends will shape life after lockdown.

Amid unprecedented global job losses, concerns about transport infrastructure and the continuing need for workplace social distancing, governments are launching back-to-work plans. Here are five key trends that will shape the future of how we work.

Help wanted — How to maximize performance.

You maximize performance by building a place of psychological safety. To do this, we need to turn a negative trio into useful feelings — anxiety, frustration and regret. ‘Good’ stress gives us a sweet spot of performance.

Mission Accomplished — How to prioritize work.

HOW do you prioritize work? HOW do you make sure you're working on the right thing? HOW do you make sure that your work is rewarding, both for yourself and the business?

Dear Customer — How to sell and support remotely.

Every customer has new unmet needs, but what are they and HOW do you meet them? HOW do you help guide them through this process?

Words Matter — How to up your communication game.

Think about your words. Words are powerful enough to build markets, change opinions and shape culture. Learn about other tips to improve communication.

FAQ — How to lead remote teams.

We’re getting a lot of questions about how to lead remote teams. Here are some of them in a handy-dandy FAQ. As we get more questions, we will keep getting answers.

Virtual Teams — How to lead through uncertainty.

COVID-19 has changed the way we live and work. The lines between the two have become blurred. fassforward has 20 years of experience in working with teams and individuals on how to tackle difficult challenges. One of the most effective tools we use is our 3 Basic Needs model.

Operation Keyhole — How to lead remote teams.

The coronavirus outbreak sweeping the world has led to massive disruption in business. Employees worry, travel is cut, planes empty and markets tank. Leadership, in volatile, uncertain times, is essential. As this shift happens, and employees work remotely, how do leaders cope?

Coronavirus: three ways the crisis may permanently change our lives

Most people presume that all these measures to combat the virus will be temporary, and that at some point — in two, six, or perhaps 12 months — life will be back to normal and business as usual. To some extent, this may be true. But many changes could well be permanent.

Story Business — How all the world is a story.

You may not be a writer or a poet. You may not be in sales or marketing. But you are in the story business. What you do, no matter what it is, affects people. People are moved by stories. You are in the story business. Training yourself to understand the creativity of it all and how to make it work for you is essential

Beating Ebbinghaus — How to bend the forgetting curve.

Learning is hard work. It’s also part of life. When you stop learning, you stop growing. That applies equally for people and businesses. Coach and train yourself to pay attention to the small things.

Short Stories — How to practice simplicity.

How do we break through a sea of data? Part of the answer is a story. The other? Shakespeare said it best, "Brevity is the soul of wit." Simplicity. Simple, practical training to create a six-word story coaches our creativity.

Deliberate Practice — How to get better at almost anything.

You can get better at anything you do, any skill, with deliberate practice. Practice at the edge of your comfort zone with coaching and practical training with your brain. Simply put, we have to be slightly stressed to perform.

Adjective Thinking — How to be a better [insert adjective here] thinker.

The top 3 skills needed to complete in 2020 are complex problem solving, critical thinking, and creativity. Thinking is the key skill for the 21st century. Well, Duh.

Critical Thinking — How to critically think.

Critical thinking allows us to create an outcome when there is no obvious action. We want to accomplish something but don’t know how, so before we can act, we must think. Coach your mind to critically think with this simple routine.

Creating Outcomes — How to think about how you think.

“How often do you think about how you think?” That sounds like a trick question. It’s one we ask in our workshops. The answer, usually, is, “not a lot.”

Conversations Matter — How to fight "Death by PowerPoint."

"Powerpoint is evil!" "Powerpoint makes you dumb!" "No, Powerpoint is great!" Psh, listen. It doesn’t matter how well dressed, or how beautiful, your message has to matter. And there are only two conversations that matter. Everything else is just noise.

Framing Matters — How it makes you a better communicator.

A wise old saying might have us believe ‘facts speak for themselves’. Reality is different. How facts are framed has a dramatic effect on how they are perceived, and how they are perceived affects how your audience translates those facts into action. Simple creativity.

Unconscious Biases — How to boost your leadership thinking.

Seven things, plus or minus two. That’s how much information the average human brain can keep front-of-mind at any one time. Beyond that — you’re swamped. With such limited capacity, how do we handle complex problems? Simple, practical, engaging, training.

Communication Fail — How to dig your way out of the leadership ditch.

Most often, when communication breaks down, nothing happens. There’s no message, just missage. Hitting the mark, getting through and clearing the clutter is the business of a leader. A leader’s job is to translate. Building that skill in conversations is a lifetime’s work.

Story Structures — How to make your messages work.

Our brains want structure. It helps us make sense of the world, and feel comfortable. What’s the best way to put structure in your presentation? Here are some simple, engaging ways we’ve found useful.

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About us

We’re different by design.

We're the How-to: lead people, tell your story and advance your business company. We specialize in training and coaching around Leadership and Storytelling. By design, we don’t quite fit into any of the well-known consulting profiles. We’re outcome-based and specialize in translating strategy, building capabilities, and shaping culture; all with a focus on growth.

Our team works hard creating our learning experiences around relevant themes such as business storytelling, training a remote workforce, executive presence, leadership and management training, leadership coaching and more. We do tireless research to prepare, and we interview countless employees in the workplace, from CEOs all the way down to administrative assistants.

Many of our executive coaches, facilitators and other team members have logged decades in the corporate world, navigating the people, politics and personalities in boardrooms and conference rooms across the globe.