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Rose Fass

CEO | Founder

"Roses are fragile, I’m a dandelion."

Rose has the unique gift to take a mess, and quickly put in place effective steps to reach desired outcomes. She is a natural facilitator who can connect with all types of individuals at all levels of an organization from the C-suite to people closest to the work.

Rose has over 35 years of experience in technology and consumer-based industries. During her career, Rose has opened new businesses in the United States, been a general manager with full P&L responsibility and led major corporate transformations. As the Chief Transformation Officer at Xerox, Rose led the transition to the global industry and solutions business, — integrating acquisitions, diverse cultures and operating units, to develop and execute the enterprise strategy.

A dynamic speaker, Rose is frequently invited to speak at private and public sector events. She is listed in Forbes’ 2012 Top 10 Women Business Leaders of New York. Her firm has been awarded the Inc. 500/5000 for three consecutive years. She has been a guest on CNBC, is quoted in several bestselling business books and, is the author of The Chocolate Conversation: Lead Bittersweet Change, Transform your Business.

Rose likes to sing the blues loves the blues and hanging with artistic and quirky types.

Client testimonials

Ajay Banga

"Constructive conversations begin with a willingness to listen, because there is always something we can learn from other people. In both her work with Mastercard executives and [her new] book, Rose shows how listening and learning leads to respect, and how that respect leads to the kind of thoughtful and hard conversations that lead to progress."

Tami Erwin
Ajay Banga
Executive Chair
Mastercard
Martha Delehanty

"In the words of Rose Fass, leadership is messy. It's uncomfortable, exhilarating, and challenging. But let’s face it, you wouldn’t want it any other way. And like every great athlete, truly great leaders prepare, practice, learn and have two things: a plan and a coach. 

That’s where Rose comes in! So if you are someone who hates the cheap seats, loves the game and gets up after every play…don’t go on the field without her."

Tami Erwin
Martha Delehanty
Chief People Officer
Commvault
Tami Erwin

"True leadership is about rallying your employees around a central mission, and inspiring them into action. The fact is that people don’t care what you know, until they know that you care. As a key strategic partner, Rose has been an integral part of our transformational journey to meet the rapidly changing needs of customers."

Tami Erwin
Tami Erwin
former CEO
Verizon Business
Bill McDermott

"Throughout my career, I tend to adopt wisdom from others very cautiously. Too many “thought leaders” offer clever but unproven advice. Rose Fass, however, is a precious exception, with guidance that comes from a career’s worth of success."

Tami Erwin
Bill McDermott
Chairman and CEO
ServiceNow
Raja Rajamannar

"Rose has been a trusted advisor and mentor to me for the last several years. She is uniquely gifted with deep leadership insights and an astute perspective on how organizations work. I always found her advice, grounded in integrity and with a very positive intent, to be thoughtful, insightful, pragmatic and highly actionable — in short, truly invaluable."

Tami Erwin
Raja Rajamannar
Chief Marketing & Communications Officer and President Healthcare Business
Mastercard
Isabelle Guis

"[Rose], I wanted to thank you for your incredible coaching and friendship. It meant a lot to me. You are by far the best coach and female leader I had the pleasure to work with. A fantastic inspiration."

Tami Erwin
Isabelle Guis
Chief Marketing Officer
Commvault

Articles by

Rose Fass