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You need people to hear your message and act on it. Word Play equips you to meet that challenge.
Each pack contains:
For international orders, please email Shannon Cullen at shannon@fassforward.com
Ineffective storytelling. Storytelling is the communication muscle that allows us to drive change, build products, shape markets, and inspire others. What is the difference between the communications people act on and the communications they’ll ignore? The answer is rhetoric, the art of persuasive language. The ancient Greeks were the first to use rhetoric. Now, modern science is proving its powerful potential. Research shows people believe a statement more if it rhymes or is easy to understand.
Word Play equips you to meet that challenge. It’s a comprehensive list of rhetorical techniques explained in easy-to-understand terms. You’ll be able to create eloquent and memorable sentences like a pro.
Let’s face it, rhetoric isn’t easy. The Latin is unpronounceable, and the definitions are dense. So we revamped it. For each rhetorical technique, we’ve provided a simple English word and made it visual. Included is a clear definition, and a few examples.
If you’re an executive, a copywriter, a content marketer, educator, or human being, these simple cards are here to help you get your message across. Because messages without rhetoric are just noise.
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If your data is presented in a visually appealing way the brain will process it quickly and discern how important it is.
“What vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at,” says Mary Potter, an MIT professor of Brain & Cognitive Sciences.
“These cards can help any writer or speaker up their game by incorporating timeless techniques used for millennia by the best orators and authors in the world.”
“The principles of rhetoric were sorely in need of a usability upgrade, and the cards and games are an engaging, low-impact way to bring thousands of years of thinking about argument and persuasion into the present day.”
“These are just the kind of tools people need to punch up a message and make sure it gets heard. I can see using these in a workshop.”
“I wrote this book to bring to light the need for artful conversations. I genuinely believe leadership happens in the conversation. Face to face, in an email, or in a public forum...on the world stage, in business, in our personal lives, we have exchanged civil discourse for a dueling monologue.”
- Rose Fass
The single factor that determines success or failure on the public stage, in private interactions and in business today is the conversation. Great leaders are great communicators. They are consistent in their public and private conversations.
Experienced corporate business leader and change consultant, Rose Fass, confidently asserts that leadership is a conversation. In her new book, The Leadership Conversation, Rose Fass shows her readers how to change the conversation to change hearts and minds, and ultimately to change the outcome.
Whether you are a politician looking to bring about much needed change, a parent or family member hoping to set loved ones on the right path, or a business leader setting direction to achieve growth goals; it all happens in the conversation. Rose Fass understands, something too many leaders forget, that big bold change happens one conversation at a time.
This book, like her first book, The Chocolate Conversation: Lead Bittersweet Change, Transform your Business, reads like a novel, is filled with wisdom and straight talk, all with humor and real life examples.
Find more helpful illustrations like these in the book.
...and much more.
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The Leadership Conversation with Rose Fass.
Do you have your eye on a leadership position in your organization or perhaps you're well on your way climbing up that ladder, but you could use a mentor. Maybe you could use someone to help you communicate your leadership style a little bit better. Well, you're in luck today.
The most important conversation is the one you have with yourself.
Hear how to really think about the conversations you're having. What if you could see the world through a fresh lens?
Effective leadership conversation techniques.
Today’s topics are locked-in on effective conversation techniques for leaders. This is a must-have skill for leaders to engage in meaningful conversations with their teams.
“The single biggest problem in communication is the illusion that it has already taken place.” In this video, Rose Fass explains the worldviews, standards, and concerns in a conversation and how to address deeply held beliefs.
Rose Fass breaks down what that is and how to navigate those difficult conversations.
Rose Fass shares the three elements of a conversation and the need to balance them.
In this video, Rose Fass explains how to ask the right questions in order to get appropriate feedback.
Rose Fass explains how to have the right conversations and shares one of the better conversations she's ever been exposed to.
“Rose has been a trusted advisor and mentor to me for the last several years. She is uniquely gifted with deep leadership insights and an astute perspective on how organizations work. I always found her advice, grounded in integrity and with a very positive intent, to be thoughtful, insightful, pragmatic and highly actionable — in short, truly invaluable. She brings that same approach to her second book, which is a must-read for leaders in all organizations.”
Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
“At Real Chemistry, our central organizing principle is to get ‘in relationship’ with our customers, people and patients, and to help our clients do the same to make the world a healthier place for all. The fact is that leadership is communication, from intimate conversations, to wider-reaching audiences, across the full-spectrum of communications channels. Rose Fass' The Leadership Conversation brings this powerful concept to life and provides actionable guidance on how to have the right conversations, with the right people at the right times to drive the right outcomes.”
Jim Weiss, Chairman, Founder & Chief Executive Officer of Real Chemistry & Jennifer Gottlieb, Global President
“True leadership is about rallying your employees around a central mission, and inspiring them into action. The fact is that people don’t care what you know, until they know that you care. As a key strategic partner, Rose has been an integral part of our transformational journey to meet the rapidly changing needs of customers. A masterful, timely read, The Leadership Conversation is a testament to Fass’ ability to unlock the reader’s full potential.”
Tami Erwin, CEO, Verizon Business
“I’ve been working with Rose and the fassforward team for over 18 years. If you want to change the conversation, lead through the tough plays and build something truly special don’t go on the field without this playbook!”
Martha Delehanty, Chief People Officer, Commvault & former CHRO, Verizon Business
“Every leader has a pivotal moment in their career when they are called upon to lift the organization to meet a challenge. We needed to make a dramatic change in market share and mindset, and that is where Rose Fass and the fassforward team came in. As a people leader if you want to have an immediate impact on your organization, The Leadership Conversation will give you a blueprint to drive bold changes. Rose’s insights and coaching strategy will set you on the path to creating award-winning employee and customer experiences that drive confidence and loyalty.”
Kevin Zavaglia, VP Mass Market at Intuit
“Constructive conversations begin with a willingness to listen, because there is always something we can learn from other people. In both her work with Mastercard executives and this book, Rose shows how listening and learning leads to respect, and how that respect leads to the kind of thoughtful and hard conversations that lead to progress. A must read for those who need to lead others through challenging times.”
Ajay Banga, Mastercard Executive Chair
