Word Play Cards

$ 30.00 USD

You need people to hear your message and act on it. Word Play equips you to meet that challenge.

Each pack contains:

53 illustrated rehtorical technique cards
Instructions for individual, group and class use

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For international orders, please email Shannon Cullen at shannon@fassforward.com

Why are your best ideas getting ignored?

Ineffective storytelling. Storytelling is the communication muscle that allows us to drive change, build products, shape markets, and inspire others. What is the difference between the communications people act on and the communications they’ll ignore? The answer is rhetoric, the art of persuasive language. The ancient Greeks were the first to use rhetoric. Now, modern science is proving its powerful potential. Research shows people believe a statement more if it rhymes or is easy to understand.

You need people to hear your message and act on it.

Word Play equips you to meet that challenge. It’s a comprehensive list of rhetorical techniques explained in easy-to-understand terms. You’ll be able to create eloquent and memorable sentences like a pro.

How does Word Play work?

Let’s face it, rhetoric isn’t easy. The Latin is unpronounceable, and the definitions are dense. So we revamped it. For each rhetorical technique, we’ve provided a simple English word and made it visual. Included is a clear definition, and a few examples.

Who does this work for?

If you’re an executive, a copywriter, a content marketer, educator, or human being, these simple cards are here to help you get your message across. Because messages without rhetoric are just noise.

Give a brain a break.

If your data is presented in a visually appealing way the brain will process it quickly and discern how important it is.

“What vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at,” says Mary Potter, an MIT professor of Brain & Cognitive Sciences.

1. Information goes through the retina (eye - takes 50 milliseconds).

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2. Next, it moves to the thlamus (relays sensory signals to the cerebral cortex and regulates sleep, alertness and wakefulness).

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3. Then hits the primary visual cortex (extracts basic information about edges, depth, orientation, motion, and colors).

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4. Finally, information is interpreted through the association cortex (complex processing of visual information).

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Testimonials

“These cards can help any writer or speaker up their game by incorporating timeless techniques used for millennia by the best orators and authors in the world.”

Bryce Hoffman, Wall Street Journal bestselling author

“The principles of rhetoric were sorely in need of a usability upgrade, and the cards and games are an engaging, low-impact way to bring thousands of years of thinking about argument and persuasion into the present day.”

Michael Erard, author of Babel No More: The Search for the World’s Most Extraordinary Language Learners

“These are just the kind of tools people need to punch up a message and make sure it gets heard. I can see using these in a workshop.”

Stephanie Evergreen, Evergreen Data