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A baker’s dozen of articles on storytelling and leadership from the first half of 2023.
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Gavin
🎬 Ready, set, go.
How do you start your hashtag#story? Here’s a useful guide on how to begin.
Set your hook.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
💼🛡️👑🐉⚔️ Business is just stories.
Those stories help you build stuff and sell stuff. Understand these four genres of business storytelling.
The brand story, the product story, the sales story, and the leadership story.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
1010010001000111 01000100011110100010111111111101101
101THE101GREATEST101DATA101STORY101EVER101TOLD101
1110011101000111 01000101010010100010110000011101100
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
🔁 REPETITION 🔁 REPETITION 🔁 REPETITION
Message discipline drives operational discipline in your organization.
Use it to transform your business.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
😌 Once more, with feeling. 🤗
How do you turn your “Narrative” into a hashtag#story?
Time to get cuddly.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
Concrete language is:
Easier to understand.
More Memorable.
More Engaging.
More Credible.
So why wouldn’t you?
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
💣Why does your strategy have no traction?
💭Because you haven’t connected the dots with a strategic narrative.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
⛔ Let me check with my boss. ⛔ That’s against policy. ⛔ Due to unforeseen circumstances. ⛔ Please submit a comprehensive report. ⛔ Let's touch base offline. ⛔ I know this is a bit of an eye-chart.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
The law of improving communication: pay attention to what you pay attention to.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
💗 Digital dexterity 💗 Social snacking 💗 Digital lingering 💗 Soft vacation. WordHacks.
hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking
If you have to have another meeting, can you please make it interesting? Or if not interesting, useful?
hashtag#leadership hashtag#meetings hashtag#forwardthinking
Four stories to celebrate the 4th of July. All built around the humble hamburger.
hashtag#storytelling hashtag#communicationskills hashtag#innovation hashtag#forwardthinking
Gavin McMahon is a founder and Chief Content Officer for fassforward consulting group. He leads Learning Design and Product development across fassforward’s range of services. This crosses diverse topics, including Leadership, Culture, Decision-making, Information design, Storytelling, and Customer Experience. He is also a contributor to Forbes Business Council.
Eugene Yoon is a graphic designer and illustrator at fassforward. She is a crafter of Visual Logic. Eugene is multifaceted and works on various types of projects, including but not limited to product design, UX and web design, data visualization, print design, advertising, and presentation design.
