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The half-yearly round-up.

July 17, 2023
·
5 min read
Photo by Jazmin Quaynor on Unsplash
Communication is the human connection - the cornerstone of all relationships.
Carl Rogers

A baker’s dozen of articles on storytelling and leadership from the first half of 2023.

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If you have, thank you, and would you like to forward it to a friend?

Gavin

How to begin.

🎬 Ready, set, go.

How do you start your hashtag#story? Here’s a useful guide on how to begin.

Set your hook.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/egwGGw4b

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Why business needs stories.

💼🛡️👑🐉⚔️ Business is just stories.

Those stories help you build stuff and sell stuff. Understand these four genres of business storytelling.

The brand story, the product story, the sales story, and the leadership story.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/eyaE3aQi

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The greatest data story ever told.

1010010001000111 01000100011110100010111111111101101

101THE101GREATEST101DATA101STORY101EVER101TOLD101

1110011101000111 01000101010010100010110000011101100

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/egtc7q-g

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Master Message Discipline.

🔁 REPETITION 🔁 REPETITION 🔁 REPETITION

Message discipline drives operational discipline in your organization.

Use it to transform your business.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/e6DbuM79

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“Narrative” is never enough.

😌 Once more, with feeling. 🤗

How do you turn your “Narrative” into a hashtag#story?

Time to get cuddly.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/epnvv7uX

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We’re not as concrete as we could be.

Concrete language is:

Easier to understand.

More Memorable.

More Engaging.

More Credible.

So why wouldn’t you?

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/eiRKjP_y

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Building blocks and strategic narrative.

💣Why does your strategy have no traction?

💭Because you haven’t connected the dots with a strategic narrative.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/efn27s9j

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Battling bureaucracy.

⛔ Let me check with my boss. ⛔ That’s against policy. ⛔ Due to unforeseen circumstances. ⛔ Please submit a comprehensive report. ⛔ Let's touch base offline. ⛔ I know this is a bit of an eye-chart.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/edn5eKjW

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A new hope... for your communication.

The law of improving communication: pay attention to what you pay attention to.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/eK7jRDA9

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A guide to word hacking.

💗 Digital dexterity 💗 Social snacking 💗 Digital lingering 💗 Soft vacation. WordHacks.

hashtag#storytelling hashtag#communicationskills hashtag#storytellingtraining hashtag#forwardthinking

https://lnkd.in/eTjFtNsN

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Yes, your agenda is bad.

If you have to have another meeting, can you please make it interesting? Or if not interesting, useful?

hashtag#leadership hashtag#meetings hashtag#forwardthinking

https://lnkd.in/epHYvsch

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Bite-sized stories with a side of innovation.

Four stories to celebrate the 4th of July. All built around the humble hamburger.

hashtag#storytelling hashtag#communicationskills hashtag#innovation hashtag#forwardthinking

https://lnkd.in/ezgbpjRQ

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Gavin McMahon is a founder and Chief Content Officer for fassforward consulting group. He leads Learning Design and Product development across fassforward’s range of services. This crosses diverse topics, including Leadership, Culture, Decision-making, Information design, Storytelling, and Customer Experience. He is also a contributor to Forbes Business Council.

Eugene Yoon is a graphic designer and illustrator at fassforward. She is a crafter of Visual Logic. Eugene is multifaceted and works on various types of projects, including but not limited to product design, UX and web design, data visualization, print design, advertising, and presentation design.

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