How to create a context
Understand what your story is about, and which other narratives compete for attention. Learn how world-building creates rabid fans, lines up with brand values, and sets a tone and voice.
How to set up story structure
Every great story has a spine. It follows a formula that puts the hero in the center of the story and sets them up against a villain. The structure is more than a beginning, middle, and end, it’s a storyline that adds drama.
How to map a storyboard
Your storyboard captures the key points of your story and lays out an argument. A way to hook people in, package the meat of your story, and provide a payoff for the audience.
How to play with words
You want people to repeat your story. Key points to stick in their heads like earworms. You want to make it stick. To do this, master the rhetoric that puts your words on steroids.
“How do I tell stories for business?”
Storytelling drives business. Some companies — Amazon, Apple, and others, understand that. Others struggle with it. Yet in a world swimming in a sea of data, storytelling is the only way people make sense of the world. Because it’s uniquely human, storytelling will never go out of style.
Executives, marketers, product managers, and businesses understand the power of story, but most haven’t gone beyond rebranding their clunky PowerPoint deck as a narrative. Storytelling is the communication muscle that allows us to drive change, build products, shape markets, and inspire others.
In our live-online Building Story course, you’ll learn the basic building blocks of story. Why stories work for business. Build a strategic narrative that draws in your audience. How to move beyond a deck and inspire interest and demand. How to frame your message and craft a compelling storyline.
What you get.
Clear the hurdles to compelling communication around the current strategy/ product/ positioning.
Use simple tools to build context and framework for their narrative.
Build information hierarchy within the story to make key points stand out.
Building skill and business capability.
Building Story is a tailored, skill-building course designed to build a business capability.
Learning is changing. Live-online training allows spaced learning — an easier, more natural way of learning.
Practical, quick learning boosts delivered to a learner’s phone support recall and skill-building.
You get better when you practice. Our simple tools encourage deliberate practice.
Topics covered: Communications; Persuasion; Creativity; Storytelling.
Our Building Story training is live-online. Designed to deliver intimacy, insight, interaction, and impact. Our facilitators are experts in creating experiences, amplifying relevance, and using stories to create a connection with the content, and ‘Aha’ moments.
Due to COVID-19, we have re-engineered all our consulting, training, and coaching services for remote work practices. Our facilitators, coaches, and consultants are all trained to successfully run remote meetings. We use a variety of technologies to make remote engagements effective and engaging.