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Pixar’s Rules of Storytelling

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Give a brain a break.

If your data is presented in a visually appealing way the brain will process it quickly and discern how important it is.

“What vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at,” says Mary Potter, an MIT professor of Brain & Cognitive Sciences.

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1. Information goes through the retina (eye - takes 50 milliseconds).
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2. Next, it moves to the thlamus (relays sensory signals to the cerebral cortex and regulates sleep, alertness and wakefulness).
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3. Then hits the primary visual cortex (extracts basic information about edges, depth, orientation, motion, and colors).
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4. Finally, information is interpreted through the association cortex (complex processing of visual information).

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